(623) 255-4485hello@DeDeForwood.com
    HomeSmart | 5225 N Central Ave Ste 104, Phoenix, AZ 85012
    DeDe Forwood REALTOR® HomeSmart
    Legal Information

    Privacy Policy

    Last updated: 07/21/2026

    Introduction

    We take seriously your awareness and concern about your own personal privacy interests.

    This privacy policy ("Privacy Policy") is provided to let you know DeDeForwood.com — Brokered by HomeSmart, Owned by DeDe Forwood ("DeDe Forwood Realtor," "we," "us," or "our") — policies and practices regarding its collection and use of your personal data, as well as to make known your privacy rights that apply to information collected on the DeDe Forwood Realtor website at www.dedeforwood.com (the "Site").

    By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue your use of the Site.

    Information We Collect

    We may collect the following types of information when you use the Site or interact with us:

    • Contact information you provide directly, such as your name, email address, mailing address, and phone number (for example, through a contact form, home valuation request, or newsletter sign-up).
    • Property search preferences, such as neighborhoods, price ranges, or property types you indicate interest in.
    • Usage data, such as pages visited, links clicked, and general browsing behavior on the Site, collected automatically through cookies and similar technologies.
    • Communications you send to us, including messages submitted through forms, chat widgets, email, or text message.

    How We Use Your Information

    We use the information we collect to:

    • Respond to your inquiries and provide the real estate services you request;
    • Send you relevant property listings, market updates, and information you've asked to receive;
    • Improve the Site and understand how visitors use it;
    • Communicate with you about appointments, transactions, and follow-ups; and
    • Comply with legal obligations and industry regulations applicable to real estate professionals.

    SMS/Text Message Communications & Opt-In

    We may use the telephone number you provide to send you informational and transactional text messages from DeDe Forwood (including automated messages). By providing your phone number and consenting, you agree to receive these messages.

    • What information is collected: Your phone number and SMS opt-in consent.
    • How we use your data: To send property updates, appointment reminders, follow-ups, and customer support via SMS.
    • SMS Opt-In Details: Consent is collected via explicit checkbox on forms and our Lead Connector chat widget.
    • Data Security & No Sharing: We do not sell, rent, or share your phone number or SMS opt-in data with any third parties or affiliates for marketing purposes. Your SMS data is used solely for communications from DeDe Forwood.
    • Message Frequency & Cost: Message frequency varies. Message and data rates may apply.
    • User Rights: You can update your preferences, request deletion of your data, or unsubscribe at any time by replying STOP to any message, or replying HELP for assistance, or by emailing hello@DeDeForwood.com.

    Cookies & Tracking Technologies

    The Site may use cookies and similar tracking technologies to understand visitor behavior, remember preferences, and improve functionality. You can control cookies through your browser settings; disabling cookies may affect some features of the Site.

    Third-Party Links & Services

    The Site may contain links to third-party websites (such as IDX/MLS property search tools, HomeSmart's brokerage site, or social media platforms). We are not responsible for the privacy practices of those third-party sites, and we encourage you to review their privacy policies directly.

    Data Security

    We take reasonable measures to protect the personal information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

    Children's Privacy

    The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

    Your Rights & Choices

    You may request access to, correction of, or deletion of your personal information at any time by contacting us using the information below. You may also opt out of marketing communications at any time.

    Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

    Contact Us

    If you have questions about this Privacy Policy or how your information is handled, please contact us at hello@DeDeForwood.com.