(623) 255-4485hello@DeDeForwood.com
    HomeSmart | 5225 N Central Ave Ste 104, Phoenix, AZ 85012
    DeDe Forwood REALTOR® HomeSmart
    Sell Your Way

    When do you want to sell...
    HOW do you want to sell?

    There is no longer just one way to sell a house. From traditional listings to instant cash offers, let's explore every option so you can make the best decision for your life.

    The Real Estate Market
    Has Changed.

    For decades, selling a home meant putting a sign in the yard, hosting open houses, and hoping for the best. Today, you have choices.

    You can sell to an iBuyer, get a cash offer, unlock your equity to buy your next home first, or list it traditionally for maximum profit. My job isn't to push you into one box. My job is to lay out all your options, show you the net numbers for each, and help you choose the path that fits your life.

    Your Options

    12 Ways to Sell

    Explore the different paths available to Arizona homeowners.

    Traditional MLS Listing

    Maximize your profit with professional marketing, staging, and full market exposure.

    Cash Offers

    Skip the showings and repairs. Get a competitive cash offer and close on your timeline.

    Instant Buyers (iBuyers)

    Explore offers from Opendoor, Offerpad, and Zillow to see if convenience outweighs retail price.

    Buy Before You Sell

    Unlock your equity to buy your next home first, then move, then sell your current home.

    Renovate Before Selling

    Update your home with zero out-of-pocket costs until closing to maximize your final sale price.

    Selling As-Is

    Sell the home exactly as it sits. No repairs, no cleaning, no hassle.

    For Sale By Owner (FSBO)

    Want to try selling it yourself? Get educational resources to help you do it safely and legally.

    Inherited Property

    Compassionate, organized support for families navigating probate, estate sales, and inherited homes.

    Out-of-State Owners

    Full project management for landlords and out-of-state owners who need someone local to handle everything.

    Downsizing

    Strategic guidance for rightsizing your life, managing decades of belongings, and finding your next chapter.

    Luxury Homes

    Bespoke marketing, discrete networking, and high-end presentation for premium Valley properties.

    Land & Lots

    Specialized marketing for vacant land, infill lots, and rural properties.

    Which Strategy
    Fits You?

    Take this quick 3-question quiz to start narrowing down your options.

    Question 1 of 3

    0%

    What is your primary goal?

    The Journey

    What to Expect

    01

    Discovery

    We explore your goals, timeline, and the selling strategies that fit your life.

    02

    Strategy

    We select the right path (Traditional, Cash, Buy-Before-Sell) and establish pricing.

    03

    Preparation

    Staging, repairs, or simply packing. We get the property ready for its specific path.

    04

    Marketing

    Professional media, digital campaigns, and targeted outreach.

    05

    Negotiation

    Reviewing offers, terms, and contingencies to secure your best outcome.

    06

    Closing

    Managing the escrow process, inspections, and final details until funding.

    Marketing System

    If We List It,
    We Launch It.

    If you choose the Traditional MLS Listing route, your home gets the full treatment. My background in digital marketing and event production means your home is treated like a launch, not just a listing.

    • Professional HDR Photography & Drone
    • Detailed Floor Plans
    • Dedicated Property Website
    • Targeted Social Media Campaigns
    • AI-Assisted Listing Descriptions
    • ListReports & Send Out Cards
    • Homebot Integration for Buyers
    • Full Transaction Coordination

    Future Seller Dashboard

    Soon, you'll be able to log into your own secure Seller Dashboard to track showings, review feedback, monitor escrow milestones, and access your documents 24/7.

    Coming Soon

    Seller Learning Center

    Free guides, checklists, and videos to help you prepare.

    Pre-Listing Checklist

    Everything you need to do before the photographer arrives.

    Pricing Strategy Guide

    How we use data to find the sweet spot for your list price.

    DeDe Explains: Escrow

    A short video explaining what happens after you accept an offer.

    Ready to Explore Your Options?

    "Where do you want to live? HOW do you want to live?"

    Let's sit down, review the numbers, and find the path that makes the most sense for you. No pressure. Just guidance.

    Schedule a Strategy Call
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